A Better Design Process - Planning Like Pixar

Bent Flyvbjerg

• martin was scared of Planung … so am I

  • Pixar Planing makes planning more fun

• a Fish does not know about water, but he is still affected by it

  • also a designer is swimming in his Design Prozess … may not know about it (margin wan’t), but is definetly affected by it
  • artists don’t know about their Design Prozess

• MVP = Maximum Virtual Product

  • like those Animatics from Pixar
  • iterate on those
  • eg: cardboard prototyping

• a Typical Design Prozess

• if you have 5 min to chop down a tree … spend the first 3 sharpening your axe